Pan Radler

Client:

Task

Coming up with labels for new products in the range of Pan beer – specifically, the refreshing Pan Radlers (a type of shandy) with different flavours: Lemon, Orange and Grapefruit.

Solution

By connecting the existing Pan beer label design with new elements of juicy fruit, we put emphasis on the refreshing combination of top quality beer and fruit, and created a functional, yet visually appealing solution.