Tobacco – Imago Box

Walter Wolf Pulse

Ivana — Mon, 09 Nov 2015 15:24:52 +0000

Assignment

To design the packaging for the limited edition of the Walter Wolf cigarettes.

Solution

Pulse limited edition is intended for a younger, urban and more demanding audience. This is the reason why we have decided to portrait the speed, passion and individuality inherent to this brand as directly as possible. The view from a sports car racing through the streets, which is depicted on the package, is sending a clear message that anyone who reaches for the package is ready for an adventure that makes life more exciting, more challenging and worth living.

Walter Wolf Cigarette Case

zax — Sat, 14 Jun 2014 08:14:04 +0000

Assignment

Design a metal cigarette case that fits the spirit of the Walter Wolf brand.

Solution

Speed, passion and hedonism, values that characterize Walter Wolf, always went hand in hand with a high class and sophisticated design. This cigarette case could not be an exception, thus the material it was made of was carefully chosen, the design is sophisticated and playing with matte finishing and polish gave a nice finishing touch to the product that any real man would like to see in his pocket. Even a non-smoker.

WALTER WOLF REGULAR LINE

zax — Sat, 14 Jun 2014 08:06:53 +0000

Assignment

Redesign the regular line of Walter Wolf cigarettes targeted at consumers of different generations and different worldviews.

Solution

The Walter Wolf cigarette box line had to be made more attractive to tobacco fans who like the classical look, but also at the same time to fans who prefer a more modern look. Thus for the first time we split it into two directions – Blue for pleasure, Icon for style. We retained the distinctive masculine and regular design. We introduced the color red symbolizing passion as a core value of the brand and graphic elements that emphasize the specificity of each part of the line. For all these reasons we are certain that where there is fire, there will always be Walter Wolf cigarettes.

Walter Wolf

zax — Wed, 14 Nov 2012 09:08:05 +0000

Task

Modernising the design of Walter Wolf cigarettes and making it more appealing to (18+) consumers; providing it with a new look that celebrates passion as a lifestyle and keeping its main motives such as speed, passion and distinctiveness.

Solution

Introducing a tactile sensation on the pack which resembles carbon fibres in order to invoke excitement of the Walter Wolf brand in the mind of everyone who appreciates novelty. The design incorporates a slant strip which also evokes the brand’s speed and dynamism, making it conspicuous to the eye of every consumer looking for the fine aroma of a cigarette captured in a modern and interesting packaging.

MC

zax — Fri, 14 Sep 2012 09:22:46 +0000

Task

Redesigning the MC cigarette line in order to bring the brand closer to the picky, discerning younger (18+) target group. The design ought to reflect the brand values: it needs to be cosmopolitan, exciting and stylish.

Rješenje

MC takes you on a trip! From Athens, Berlin and Madrid to London, New York or Los Angeles! We focused on our consumer – a global citizen always on the lookout for new experiences – and put the world in the palm of their hand: on the small pack of pleasures that they enjoy every day. Each type of cigarette within the MC line is associated with a different city and accentuates one of its landmarks. Our world traveller needs only to choose a city that best suits their cosmopolitan spirit and they are immediately transported there each time they light up.