Food – Imago Box

OPG Veselić

zax — Fri, 11 Dec 2015 11:10:27 +0000

Assignment

To create a design for the Veselić family farm products, which have been widely distributed for the first time.

Solution

All the members of the Veselić family create delicious products from fruit and vegetables with their diligent hands. We had no doubts when it came to creating the packaging – each of them should get their deserved spot. We dressed them in traditional Croatian garments, which they are proud of, and gave each one of them a chance to say what they think of the product. The shelves are now teeming with joyful family atmosphere, and you will understand why the faces of the entire Veselić family are beaming when you try the contents of their jars.

Kuninek yogurts

zax — Fri, 14 Feb 2014 08:32:48 +0000

Task

Lactalis CZ decided to revitalise their product range aimed at children. The task was to create the packaging design for new dairy products for children and visually upgrade and modernise the product range mascot, the lovable dog called Kuninek.

Solution

A playful design was the easiest way to reach the playful generation. By using a color code interesting to kids and refreshing the image of the doggy mascot Kuninek to make it even more likeable, we have succeeded in creating a package that stands out on the shelves. Excellent sales results of this new dairy product in The Czech Republic and Slovakia prove that children embraced the new design adapted for this quite demanding consumer group.

Fant Hrskavci

zax — Wed, 14 Mar 2012 09:31:29 +0000

Task

Creating a design concept and coming up with names for a new sub-segment of products with the working title “Fant nuggets”.

Solution

We were faced with the challenge of presenting new products that embody innovation to a market already saturated with similar products. So we have branded the product with the name Hrskavci (Crunchies) to obtain a unique advantage over the competition and to accentuate the innovation – the irresistible crunchiness of the breaded meat nugget. This immediately set the product apart from similar products that could threaten its position.
The packaging is quite functional because it was important that it reflect the simple preparation of the delicious dish, and it follows the existing Fant line of products. The image of the product itself was put on the packaging to capture and accentuate the crunchy quality of the dish.

Lino Mix&Play

zax — Sun, 14 Aug 2011 09:44:57 +0000

Task

Positioning a new line of Lino breakfast cereals and coming up with names and designs for three products within the line.

Solution

Having in mind that it was a difficult target group, one that doesn’t want to be treated as kids and is always looking to have a good time, we have come up with a new line of cereals completely aimed at and suited for teenagers – it uses teenage catchphrases, but retains the specific look of the Lino line and brand. In the life of a teenager, music is one of the most important things. This is why we have decided to name the line MIX&PLAY, borrowing music terms that also work very well to describe the mixture of ingredients unique to these products. The packaging design spells fun and corresponds with the name of the line.