Dairy – Imago Box

Kunín Mousse

zax — Wed, 21 Oct 2015 09:41:16 +0000

Task

To devise a premium design for chocolate mousse for the Czech market.

Solution

The elegant gold ornaments in the background, the emphasis on the enticing creamy structure of the mousse, the black cup and dark chocolate shades that make one’s taste buds shiver in expectation at first sight are a clear sign that this is a premium quality product. Therefore, no one could blame the consumers who couldn’t resist their basic instincts and now roam the Czech streets with chocolate stains around their mouth.

Kuninek yogurts

zax — Fri, 14 Feb 2014 08:32:48 +0000

Task

Lactalis CZ decided to revitalise their product range aimed at children. The task was to create the packaging design for new dairy products for children and visually upgrade and modernise the product range mascot, the lovable dog called Kuninek.

Solution

A playful design was the easiest way to reach the playful generation. By using a color code interesting to kids and refreshing the image of the doggy mascot Kuninek to make it even more likeable, we have succeeded in creating a package that stands out on the shelves. Excellent sales results of this new dairy product in The Czech Republic and Slovakia prove that children embraced the new design adapted for this quite demanding consumer group.

Dukat Dolce

zax — Wed, 14 Nov 2012 09:14:13 +0000

Task

Designing the packaging for Dukat’s new, premium products – Rice and Semolina porridges – that would embody their quality and irresistible taste and successfully incorporate them into the pre-existing line of Dukat puddings.

Solution

By creating an original packaging, we have incorporated seven new products into the pre-existing line of Dukat puddings called Dukat Dolce. The packaging of these products unmistakably classifies them as members of the premium line, evoking the rich taste and the joy experienced whilst eating these creamy desserts.

Ledonardo

zax — Sun, 14 Oct 2012 09:18:55 +0000

Task

Creating the packaging for Ledonardo ice-cream.

Solution

Ledonardo is an ice-cream product that was entirely created by the consumer. The ledonardo.hr website enabled consumers to come up with their own flavours and the winning flavour was produced and marketed.

Dukatela

zax — Wed, 14 Mar 2012 09:36:08 +0000

Task

Redesigning the entire line of Dukatela dairy spreads, and add packagings of new flavours to the line (red paprika and garlic). It was important to retain the recognisability of the line and not to depart too much from it, yet to freshen up noticeably the previous design.

Solution

Dukatela received a new, modern and bright look, with the colours matching the flavours. The packaging prominently features the product name and an image of bread slathered with Dukatela, which reflect the richness of its taste, the pleasure of eating it and the creamy texture of the product itself. The well-known Dukatela lid was kept.

Brzo & fino

zax — Fri, 15 Jul 2005 07:50:13 +0000

Task

The products within Dukat’s line Brzo&Fino (Quick&Tasty) were to be made to appeal to young working people who wish to cook tasty meals that don’t require long, complicated preparation and present them as kitchen short-cuts that they can use to cook like professional chefs.

Solution

The design encapsulated the image of the brand as a modern, high quality product with a powerful brand block that included the logo, the logo lines, a red strip and checkered table cloth that is associated with the Dukat brand. The picture of the product itself is appealing and appetizing, just as if it was prepared by a professional chef. The line is associated with professional cooking and endorsed by well-known chef Lidija Kralj.