Packaging redesign of the iconic Plazma biscuit, the favourite brand in Serbia. The challenge was to keep the recognisable elements of the Plazma packaging, while freshening it up with modern design and product presentation. 

Solution

The unique taste and form of Plazma biscuits have thrilled people of all generations for more that 50 years. We gave the iconic Original packaging of this delicious and crunchy classic a makeover freshening it up with a modern design which is still dominated by the recognisable red colour and irresistible Plazma biscuit. The biscuit presentation was changed in order to look more attractive and appetising. In addition, the packaging of salty biscuit Plazma Slana was visually improved and thus adjusted it to the Original line.

Creating holiday packaging of most popular confection products made by Kraš.

Solution

Holliday season is a season of giving, hence we decided to put this collection of three different sweets under the umbrella of sweet gifts. Decorative ribbon used for wrapping gifts was transferred to front side of the boxes and became space for presenting the brands. Blind press, combination of matte and shiny colours and playful glittery elements gave us a collection of presents that can be put under any Christmas tree  without hesitation.

Assignment

To redesign the Héritage line of the Favarger chocolates

Solution

The Héritage line of chocolates was produced in the Favarger manufacture by using traditional production methods that have for the last two centuries been a guarantee of the highest quality and finest taste which only Swiss chocolate can provide. We have chosen a wrapping that fits this line perfectly – as the main visual identity we have used a vintage-style illustration of boys having lived in the 19th century, the period which indeed is the origin of this line of chocolate. Pastel colors and a special kind of paper that perfectly suit that age complete the whole story by their traditional appearance befitting for a chocolate that proudly wishes to accentuate its heritage.

Task

Coming up with a design for boxes of Kraš’s Christmas edition of cookies Speculaas and Zimsko pecivo (Winter muffin), that came to shops during holiday season. The intent was to invoke that magical feeling of Christmas and to introduce new cookie shapes.

Solution

The box features the image of two cookies that convey the new, appealing look of well-known sweets. The packaging colour captures the winter holiday spirit; the dominantly blue background features shades of gold and white that recall the sparkling of tiny stars.

Task

Redesigning the long-time favourite Kraš chocolate banana bar – Bananko. The aim was to give a fresher look to the product and strengthen the brand image in the region by creating a new logotype, but to keep the recognisable element of the adorable monkey.

Solution

We wished to keep the design as simple as possible. Two main elements of the packaging were created: the image of the banana itself and the Bananko icon that was inspired by stickers found on actual banana fruit. We kept yellow as the basic colour, and the brown logo and wrapping edges that we introduced correspond with the chocolate coating of the candy bar.

Task

Coming up with a creative solution for the redesign of the Tortica brand and uniting different products (Tortica “classic” and Tortica “finger”) within the same creative solution.

Solution

The spirals on the Tortica wrapping were there since 2004, as part of the concept of hypnosis that suggested that Tortica was the sweetest temptation, with the slogan “Do NOT think about Tortica”. The new creative concept gave the popular product a premium look (it emphasised dark lettering and dark chocolate filling) and made it more dynamic and appealing to the younger population. The logo also received a makeover in which part of the letter T looked bitten off so as to convey the irresistible nature of the waffle. The new cream product (Krem Tortica) was successfully incorporated into the existing line, and the only one to receive a cream-coloured wrapping (instead of the brown one), to emphasise its creamy component.

Task

Retaining the positive recognisable elements of this product with a long-standing tradition and introducing some changes– a throw-back style that will invoke nostalgia and longing for the past, and make the product stand out on the shelves with its more appealing design.

Solution

We redesigned the packaging of the Pepermint mints by retaining the recognisable, prominent striped white and green element that was part of the previous bag design, and introducing new elements in the logo, the slogan and the images of the mints on the package and wrapping. The packaging features retro stylings, and the colours white and green (that is, mint) symbolise the refreshing sensation of the herb.

Task

Coming up with name and creating packagings for Kraš’s premium range of chocolate. The new range had to be different from the Dorina brand, and the distinction was to be made through elegant design and a more luxurious packaging.

Solution

The name we came up with, Kraš 1911, corresponded with the hundred-year-old tradition that the company has in producing confectionary, and the top notch design conveyed the message about generations of masters and food technologists combining their know-how with high quality ingredients to advance the art of manufacturing chocolate sweets.