Creating and presenting a brand of hops flavoured lemonade, a category of drinks that did not exist on our market at the time.

Solution

Unusual beverage like this one needed unusual communication. We came up with a brand name that is very provocative in Croatian and adjusted brand story and visual identity accordingly. Focus of the campaign became Mr. HOPA CUPA, confident rabbit with irresistible charm, face of our brand. We rounded up the story with modern graphic style, unbeatable combination of yellow and black colours and herbal details of lemon and hops to accentuate unique composition of the product. The consumer’s respond was excellent.

Dalmacijavino asked us to design and brand a new line of sparkling wine that will distinctly communicate to the consumer the wide range of varieties that the new brand offers.

Solution

Dalmacijavino knows it all when it comes to philosophy of pleasure and that’s why is the best company for launching a sparkling wine worthy of every festivity. With that in mind, we created – Festo, the high quality sparkling wine for celebrating most important moments. It can thank the crazy and amusing 1920s for inspiring its new packaging, which depicts an Art Deco stories related to each of its four faces: Black, Sexy, Glam, and Bling – Bling. Making the choice of the best type of sparkling wine for any festivity easy and fun.

Task

Wine label design, originating from the town of Daruvar, which includes its most known symbol – the crane bird.

Solution

Wine has always been connecting people, no matter what the occasion. The beauty of bonding is in every single drop of this wine which is bringing together different landscapes, generations, cultures, people and customs. That’s why it is called Vezak (from the verb “to bind”), and its label is made of fine embroidery in the form of crane – the guardian of Daruvar.

Task

To create PR activation during winter season in order to promote Franck tea.

Solution

With the campaign signature “Franck tea. Follow your emotion.” as a starting point, this holiday season we wanted to give consumers the opportunity to gift the special feeling to their loving ones. We have created the Franck tea limited edition packaging and each of the selected six flavours have had unique emotion illustrated on the packaging. This special tea edition was offered on attractive location named “Osječajnik” during Advent in Zagreb.

]]> https://box.imago.hr/en/pipi/ Mon, 27 Mar 2017 11:13:50 +0000 http://www.imago-box.com/pipi/

Task

Creating a new label for Pipi, one of the most famous and favourite drinks of past times that is now intended for new generations.

Solution

An orange-flavoured fizzy drink that enjoyed near-cult status in the 1980s, and has retained a distinctive retro charm along with the image of Pipi girl who remains at the center of the label. The philosophy of the brand that celebrates carefree moments, reflected in the modern illustration and modular background where we show different moments of summer relaxation and playfulness. This way Pipi has become the ideal partner when everyone is doing what they please, and when everything else becomes less important – a drink for the new generations with the added extract of carefree. The new design is adorned with an illustration of one of the world’s most famous illustrators, Mads Berg.

Task

Repositioning of the brand and redesign Dalmacijavino range of products

Solution

Dalmacijavino reminds us that life is too important to be taken seriously and that nothing bad will happen if we stop for a moment and take some time to relax. The whole philosophy is summed up in its slogan “Pomalo”, meaning “at ease” which is the foundation of the redesign. This simplicity and ease is visible on each label, no matter how different the style between categories.

Using sketch techniques, simplicity gets more emphasized as it runs through wine and spirit labels, while the legendary Pipi keeps its famous Pipi girl, who is now a little more mature, modern and playful.

Task

To devise a design for superior quality teas to help Franck take the tradition of drinking Franck teas in cafés to a whole new level.

Solution

The uniqueness of every cup of tea, and of the very ritual of making tea, had to be reflected in the design of the label. Every element in the pack, from tea bag holder to tea bag box, has its functional purpose and reflects the qualities that make this brand of teas different – the elegance, refinement and exclusivity. The dark background, the simple lines and the careful colouring form a well-balanced whole, which lets those who enjoy tea know that they no longer have to pursue their quest for perfect pleasure – Franck Superiore gives everyone their perfect cup of tea.

Task

Redesign of the Cedevita packaging for HoReCa channel. The final product has to increase the value for money in the eyes of consumers, it has to have a more visible branding, a unique way of serving in comparison to the competition in order for the level of enjoyment in Cedevita to be raised to a new, higher level.

Solution

Using innovative and effective solutions, the new sachet, using a straw which is already a part of the serving of Cedevita, transforms the product into a visual delight that is easily noticeable and memorable at the point of sale. We emphasized the refreshing effect of Cedevita with a combination of the whirlwind already known from other packages and the silver color that symbolizes ice and the dew-cold glass in which it is served. We achieved the distinctiveness of flavors with a color code.

Assignment

Redesign the label of Sokol beer

Solution

After a hard day of work, people who are engaged in traditional occupations need some delicious refreshment. Sokol beer is designed exactly for them, but despite it’s initial success in the market, the design had to be refreshed. We have introduced elements of PLETER that emphasize tradition, we put more emphasis on the picture of barley that testifies to the quality, and the head of the falcon and the name were merged together, giving the impression of outspread wings. The falcon (Sokol) can proudly continue its flight.

Task

Designing the labels for a new product within the Studenac line – a sparkling bottled water with high fruit content aimed at young and urban people who look for a refreshing summer drink that is more interesting than water but healthier that fruit juice.

Solution

In the same way the sparkling water bubbles were combined with fruit juice, we have combined visuals of fresh fruit with those of bubbles to achieve a design appealing to anyone seeking refreshment. Given the high fruit juice content in the beverage, the visuals of fruit are prominent in the design, printed over transparent foil, and invoke nature and freshness.

Task

The Pan brand was introducing a new wheat beer produced in Germany as part of the plan to expand their range, which had begun by introducing Zlatni Pan (Golden Pan). The label was meant to convey its quality, tradition and richness of taste, and Pšenični Pan was meant to continue to enhance the perceived quality of the Pan brand.

Solution

The label of the new Pan beer clearly conveys that it is a wheat beer; the logo is adjusted in order to stand apart from the standard Pan lager logo, while the golden elements show wheat as the essence of the new product. It puts emphasis on high quality, refreshing taste and tradition, and it includes a serving and pouring tip, too.

Task

Designing labels for the new Maximo Brut sparkling wine and Maximo nero red wine. The designers could do whatever they wanted, as long as the design conveyed elegance and represented a step in a different direction from the winery’s regular line.

Solution

The concept arose from a trying to give a contemporary take on the legend of the Kutjevo winery – a secret affair between Empress Maria Theresa and Baron Trenk. The legend says that these two would go down to the winery basement, where they would enjoy the wine and each other’s company, and the notches on the walls tell of the number of their love encounters. This is how Maximo – the wine of winners, conquerors and adventurers – became a symbol of conquest and adventure in the form of a simple, clean design that prominently features the notorious notches.

Task

Presenting a new product, the Zlatni Pan lager.

Solution

When launching the Zlatni Pan brand, it was important to stress how much the consumer was involved in the process by choosing the colour, the taste and the name of their new beer themselves. Our whole communication aimed to emphasise the quality of the beer as well as the fact that it was chosen by consumers, because they were worth it!

Task

Coming up with labels for new products in the range of Pan beer – specifically, the refreshing Pan Radlers (a type of shandy) with different flavours: Lemon, Orange and Grapefruit.

Solution

By connecting the existing Pan beer label design with new elements of juicy fruit, we put emphasis on the refreshing combination of top quality beer and fruit, and created a functional, yet visually appealing solution.

Task

Coming up with new labels for Kutjevo wines that will retain some previous elements like the recognisable image of the Kutjevo castle and the colour yellow for their Graševina wine.

Solution

The aim was to create a visual identity that will emphasise the different categories of wines, but retain the recognisability and coherence of the whole range. Furthermore, Graševina (made from the popular local white variety of the same name) needed to be set apart from its competition and featured as Kutjevo’s biggest wine. The core values of the Kutjevo winery were communicated through sophisticated design, and the number of elements on the label was reduced. The basic values were communicated using the gold screen printing (quality), the image of the Kutjevo castle shown as if on an old postcard (tradition), higher quality paper, and the coat of arms that symbolises nobility and high rank (wealth). An additional element that we played with was the colour of the screw caps, which help the consumer tell whether the wine in the bottle is red (red cap), white (white cap), or Graševina (golden cap).

Task

Redesigning the packaging of the Cedevita tea range which will reflect the richness of aromas and tastes and evoke moments of experiencing them. The all-natural quality of the teas was also an important element in the design process.

Solution

Moments we share with those close to us are moments we also often drink tea. This is when we are at ease and feel natural, at peace, warm and satisfied. These natural, honest and pure values were key to our packaging.
By choosing warm colours, simple fonts and adding a green strip that is featured on every box of tea in the range, we have managed to avoid a cold, corporate look and give the Cedevita teas a homey, natural look, with a hint of that fairytale feeling every moment in which we drink the tea will be infused with. Each packaging is dominated by the image of fruit or herb that the tea is made of to emphasise the vast richness of scents and tastes contained in the small bags.

Task

Redesigning the packaging for a range of Cedevita instant vitamin drinks. The wish was to make the design dynamic, proactive and bright and that the packaging embodies the brand values: refreshment, vitamins and frugality.

Solution

In order to emphasise the freshness of the drink, we have displayed a swirl of refreshment of a freshly prepared Cedevita drink. Drops of the fresh drink spray out of the whirlpool and convey the dynamism and energy of Cedevita and the vitamins it contains. The natural quality is embodied in the image of fruit peels that is featured of the top of the packaging. The opening of a package of Cedevita thus provides a feeling similar to peeling an actual piece of fruit. A new icon emphasised the quantity of the drink prepared – a piece of information that isn’t yet sufficiently present in the mind of the consumer. The distinction between different flavours was attained by colour coding the packagings and putting different caps on them that represented the top parts of different fruits.