Production support – Imago Box

Kunín Mousse

zax — Wed, 21 Oct 2015 09:41:16 +0000

Task

To devise a premium design for chocolate mousse for the Czech market.

Solution

The elegant gold ornaments in the background, the emphasis on the enticing creamy structure of the mousse, the black cup and dark chocolate shades that make one’s taste buds shiver in expectation at first sight are a clear sign that this is a premium quality product. Therefore, no one could blame the consumers who couldn’t resist their basic instincts and now roam the Czech streets with chocolate stains around their mouth.

Kuninek yogurts

zax — Fri, 14 Feb 2014 08:32:48 +0000

Task

Lactalis CZ decided to revitalise their product range aimed at children. The task was to create the packaging design for new dairy products for children and visually upgrade and modernise the product range mascot, the lovable dog called Kuninek.

Solution

A playful design was the easiest way to reach the playful generation. By using a color code interesting to kids and refreshing the image of the doggy mascot Kuninek to make it even more likeable, we have succeeded in creating a package that stands out on the shelves. Excellent sales results of this new dairy product in The Czech Republic and Slovakia prove that children embraced the new design adapted for this quite demanding consumer group.

Walter Wolf

zax — Wed, 14 Nov 2012 09:08:05 +0000

Task

Modernising the design of Walter Wolf cigarettes and making it more appealing to (18+) consumers; providing it with a new look that celebrates passion as a lifestyle and keeping its main motives such as speed, passion and distinctiveness.

Solution

Introducing a tactile sensation on the pack which resembles carbon fibres in order to invoke excitement of the Walter Wolf brand in the mind of everyone who appreciates novelty. The design incorporates a slant strip which also evokes the brand’s speed and dynamism, making it conspicuous to the eye of every consumer looking for the fine aroma of a cigarette captured in a modern and interesting packaging.

Kraš special biscuits

zax — Wed, 14 Sep 2011 09:40:15 +0000

Task

Coming up with a design for boxes of Kraš’s Christmas edition of cookies Speculaas and Zimsko pecivo (Winter muffin), that came to shops during holiday season. The intent was to invoke that magical feeling of Christmas and to introduce new cookie shapes.

Solution

The box features the image of two cookies that convey the new, appealing look of well-known sweets. The packaging colour captures the winter holiday spirit; the dominantly blue background features shades of gold and white that recall the sparkling of tiny stars.

Lino Mix&Play

zax — Sun, 14 Aug 2011 09:44:57 +0000

Task

Positioning a new line of Lino breakfast cereals and coming up with names and designs for three products within the line.

Solution

Having in mind that it was a difficult target group, one that doesn’t want to be treated as kids and is always looking to have a good time, we have come up with a new line of cereals completely aimed at and suited for teenagers – it uses teenage catchphrases, but retains the specific look of the Lino line and brand. In the life of a teenager, music is one of the most important things. This is why we have decided to name the line MIX&PLAY, borrowing music terms that also work very well to describe the mixture of ingredients unique to these products. The packaging design spells fun and corresponds with the name of the line.

Bodega Vitamins

zax — Tue, 14 Jun 2011 09:55:33 +0000

Task

Creating packaging design for the brand called Bodega Vitamins & Minerals.

Solution

The packaging was designed in a way that immediately conveys that this is premium product. The label used a combination of metallic gold and pearly beige base that works very well with the chosen (standard) brown bottle. The intention was to encapsulate the quality and uniqueness of the product by completely paring down the design and using traditional typography, but choosing top notch materials, textures and printing techniques. The end result is a product that looks classy and convincing.

Pan Wheat Beer

zax — Thu, 14 Apr 2011 10:03:43 +0000

Task

The Pan brand was introducing a new wheat beer produced in Germany as part of the plan to expand their range, which had begun by introducing Zlatni Pan (Golden Pan). The label was meant to convey its quality, tradition and richness of taste, and Pšenični Pan was meant to continue to enhance the perceived quality of the Pan brand.

Solution

The label of the new Pan beer clearly conveys that it is a wheat beer; the logo is adjusted in order to stand apart from the standard Pan lager logo, while the golden elements show wheat as the essence of the new product. It puts emphasis on high quality, refreshing taste and tradition, and it includes a serving and pouring tip, too.

Pan Zlatni

zax — Tue, 15 Jun 2010 07:14:55 +0000

Task

Presenting a new product, the Zlatni Pan lager.

Solution

When launching the Zlatni Pan brand, it was important to stress how much the consumer was involved in the process by choosing the colour, the taste and the name of their new beer themselves. Our whole communication aimed to emphasise the quality of the beer as well as the fact that it was chosen by consumers, because they were worth it!

Pan Radler

zax — Mon, 15 Mar 2010 07:23:51 +0000

Task

Coming up with labels for new products in the range of Pan beer – specifically, the refreshing Pan Radlers (a type of shandy) with different flavours: Lemon, Orange and Grapefruit.

Solution

By connecting the existing Pan beer label design with new elements of juicy fruit, we put emphasis on the refreshing combination of top quality beer and fruit, and created a functional, yet visually appealing solution.

Kutjevo wines

zax — Fri, 15 Jan 2010 07:32:10 +0000

Task

Coming up with new labels for Kutjevo wines that will retain some previous elements like the recognisable image of the Kutjevo castle and the colour yellow for their Graševina wine.

Solution

The aim was to create a visual identity that will emphasise the different categories of wines, but retain the recognisability and coherence of the whole range. Furthermore, Graševina (made from the popular local white variety of the same name) needed to be set apart from its competition and featured as Kutjevo’s biggest wine. The core values of the Kutjevo winery were communicated through sophisticated design, and the number of elements on the label was reduced. The basic values were communicated using the gold screen printing (quality), the image of the Kutjevo castle shown as if on an old postcard (tradition), higher quality paper, and the coat of arms that symbolises nobility and high rank (wealth). An additional element that we played with was the colour of the screw caps, which help the consumer tell whether the wine in the bottle is red (red cap), white (white cap), or Graševina (golden cap).

Cedevita

zax — Tue, 15 Jul 2008 07:43:13 +0000

Task

Redesigning the packaging for a range of Cedevita instant vitamin drinks. The wish was to make the design dynamic, proactive and bright and that the packaging embodies the brand values: refreshment, vitamins and frugality.

Solution

In order to emphasise the freshness of the drink, we have displayed a swirl of refreshment of a freshly prepared Cedevita drink. Drops of the fresh drink spray out of the whirlpool and convey the dynamism and energy of Cedevita and the vitamins it contains. The natural quality is embodied in the image of fruit peels that is featured of the top of the packaging. The opening of a package of Cedevita thus provides a feeling similar to peeling an actual piece of fruit. A new icon emphasised the quantity of the drink prepared – a piece of information that isn’t yet sufficiently present in the mind of the consumer. The distinction between different flavours was attained by colour coding the packagings and putting different caps on them that represented the top parts of different fruits.

Brzo & fino

zax — Fri, 15 Jul 2005 07:50:13 +0000

Task

The products within Dukat’s line Brzo&Fino (Quick&Tasty) were to be made to appeal to young working people who wish to cook tasty meals that don’t require long, complicated preparation and present them as kitchen short-cuts that they can use to cook like professional chefs.

Solution

The design encapsulated the image of the brand as a modern, high quality product with a powerful brand block that included the logo, the logo lines, a red strip and checkered table cloth that is associated with the Dukat brand. The picture of the product itself is appealing and appetizing, just as if it was prepared by a professional chef. The line is associated with professional cooking and endorsed by well-known chef Lidija Kralj.

Kraš 1911

zax — Wed, 13 Nov 2002 14:23:24 +0000

Task

Coming up with name and creating packagings for Kraš’s premium range of chocolate. The new range had to be different from the Dorina brand, and the distinction was to be made through elegant design and a more luxurious packaging.

Solution

The name we came up with, Kraš 1911, corresponded with the hundred-year-old tradition that the company has in producing confectionary, and the top notch design conveyed the message about generations of masters and food technologists combining their know-how with high quality ingredients to advance the art of manufacturing chocolate sweets.