Creating and presenting a brand of hops flavoured lemonade, a category of drinks that did not exist on our market at the time.

Solution

Unusual beverage like this one needed unusual communication. We came up with a brand name that is very provocative in Croatian and adjusted brand story and visual identity accordingly. Focus of the campaign became Mr. HOPA CUPA, confident rabbit with irresistible charm, face of our brand. We rounded up the story with modern graphic style, unbeatable combination of yellow and black colours and herbal details of lemon and hops to accentuate unique composition of the product. The consumer’s respond was excellent.

Packaging redesign of the iconic Plazma biscuit, the favourite brand in Serbia. The challenge was to keep the recognisable elements of the Plazma packaging, while freshening it up with modern design and product presentation. 

Solution

The unique taste and form of Plazma biscuits have thrilled people of all generations for more that 50 years. We gave the iconic Original packaging of this delicious and crunchy classic a makeover freshening it up with a modern design which is still dominated by the recognisable red colour and irresistible Plazma biscuit. The biscuit presentation was changed in order to look more attractive and appetising. In addition, the packaging of salty biscuit Plazma Slana was visually improved and thus adjusted it to the Original line.

Dalmacijavino asked us to design and brand a new line of sparkling wine that will distinctly communicate to the consumer the wide range of varieties that the new brand offers.

Solution

Dalmacijavino knows it all when it comes to philosophy of pleasure and that’s why is the best company for launching a sparkling wine worthy of every festivity. With that in mind, we created – Festo, the high quality sparkling wine for celebrating most important moments. It can thank the crazy and amusing 1920s for inspiring its new packaging, which depicts an Art Deco stories related to each of its four faces: Black, Sexy, Glam, and Bling – Bling. Making the choice of the best type of sparkling wine for any festivity easy and fun.

Creating holiday packaging of most popular confection products made by Kraš.

Solution

Holliday season is a season of giving, hence we decided to put this collection of three different sweets under the umbrella of sweet gifts. Decorative ribbon used for wrapping gifts was transferred to front side of the boxes and became space for presenting the brands. Blind press, combination of matte and shiny colours and playful glittery elements gave us a collection of presents that can be put under any Christmas tree  without hesitation.

Task

Wine label design, originating from the town of Daruvar, which includes its most known symbol – the crane bird.

Solution

Wine has always been connecting people, no matter what the occasion. The beauty of bonding is in every single drop of this wine which is bringing together different landscapes, generations, cultures, people and customs. That’s why it is called Vezak (from the verb “to bind”), and its label is made of fine embroidery in the form of crane – the guardian of Daruvar.

Task

To create PR activation during winter season in order to promote Franck tea.

Solution

With the campaign signature “Franck tea. Follow your emotion.” as a starting point, this holiday season we wanted to give consumers the opportunity to gift the special feeling to their loving ones. We have created the Franck tea limited edition packaging and each of the selected six flavours have had unique emotion illustrated on the packaging. This special tea edition was offered on attractive location named “Osječajnik” during Advent in Zagreb.

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Task

Creating a new label for Pipi, one of the most famous and favourite drinks of past times that is now intended for new generations.

Solution

An orange-flavoured fizzy drink that enjoyed near-cult status in the 1980s, and has retained a distinctive retro charm along with the image of Pipi girl who remains at the center of the label. The philosophy of the brand that celebrates carefree moments, reflected in the modern illustration and modular background where we show different moments of summer relaxation and playfulness. This way Pipi has become the ideal partner when everyone is doing what they please, and when everything else becomes less important – a drink for the new generations with the added extract of carefree. The new design is adorned with an illustration of one of the world’s most famous illustrators, Mads Berg.

Task

To devise a design for Franck Cool Up! tea essence beverage.

Solution

Franck Cool Up! is a tea essence beverage made from natural ingredients that serves as a great alternative to other carbonated and non-carbonated beverages. While designing the label, we were guided by the idea of natural touch and gentleness, which inspired us to turn to watercolour technique. The idea of mixing water and colour is conceptually close to the functional element of preparing, i.e. the mixing of Cool Up! beverage with water. This resulted in sachets and boxes that tell you right away they contain a real natural masterpiece of refreshment.

Assignment

To create a design for the Veselić family farm products, which have been widely distributed for the first time.

Solution

All the members of the Veselić family create delicious products from fruit and vegetables with their diligent hands. We had no doubts when it came to creating the packaging – each of them should get their deserved spot. We dressed them in traditional Croatian garments, which they are proud of, and gave each one of them a chance to say what they think of the product. The shelves are now teeming with joyful family atmosphere, and you will understand why the faces of the entire Veselić family are beaming when you try the contents of their jars.

Assignment

To design the packaging for the limited edition of the Walter Wolf cigarettes.

Solution

Pulse limited edition is intended for a younger, urban and more demanding audience. This is the reason why we have decided to portrait the speed, passion and individuality inherent to this brand as directly as possible. The view from a sports car racing through the streets, which is depicted on the package, is sending a clear message that anyone who reaches for the package is ready for an adventure that makes life more exciting, more challenging and worth living.

Task

To devise a design for superior quality teas to help Franck take the tradition of drinking Franck teas in cafés to a whole new level.

Solution

The uniqueness of every cup of tea, and of the very ritual of making tea, had to be reflected in the design of the label. Every element in the pack, from tea bag holder to tea bag box, has its functional purpose and reflects the qualities that make this brand of teas different – the elegance, refinement and exclusivity. The dark background, the simple lines and the careful colouring form a well-balanced whole, which lets those who enjoy tea know that they no longer have to pursue their quest for perfect pleasure – Franck Superiore gives everyone their perfect cup of tea.

Assignment

To design the packaging for a unique dietary supplement that helps with problems with constipation.

Rješenje

Getting rid of constipation has never been easier – just dissolve a Laksamol tablet in a glass of water, and completely natural ingredients will take care of the rest. Major benefit of this product is illustrated by its packaging – Laksamol works as fast and easy as it opens.

Task

To devise a premium design for chocolate mousse for the Czech market.

Solution

The elegant gold ornaments in the background, the emphasis on the enticing creamy structure of the mousse, the black cup and dark chocolate shades that make one’s taste buds shiver in expectation at first sight are a clear sign that this is a premium quality product. Therefore, no one could blame the consumers who couldn’t resist their basic instincts and now roam the Czech streets with chocolate stains around their mouth.

Task

Redesign of the Cedevita packaging for HoReCa channel. The final product has to increase the value for money in the eyes of consumers, it has to have a more visible branding, a unique way of serving in comparison to the competition in order for the level of enjoyment in Cedevita to be raised to a new, higher level.

Solution

Using innovative and effective solutions, the new sachet, using a straw which is already a part of the serving of Cedevita, transforms the product into a visual delight that is easily noticeable and memorable at the point of sale. We emphasized the refreshing effect of Cedevita with a combination of the whirlwind already known from other packages and the silver color that symbolizes ice and the dew-cold glass in which it is served. We achieved the distinctiveness of flavors with a color code.

Assignment

To redesign the Héritage line of the Favarger chocolates

Solution

The Héritage line of chocolates was produced in the Favarger manufacture by using traditional production methods that have for the last two centuries been a guarantee of the highest quality and finest taste which only Swiss chocolate can provide. We have chosen a wrapping that fits this line perfectly – as the main visual identity we have used a vintage-style illustration of boys having lived in the 19th century, the period which indeed is the origin of this line of chocolate. Pastel colors and a special kind of paper that perfectly suit that age complete the whole story by their traditional appearance befitting for a chocolate that proudly wishes to accentuate its heritage.

Task

To develop and design packaging of a food supplement which helps relieve the symptoms of menopause.

Solution

Every woman going through menopause needs a break, and this innovative pharmaceutical product with capsules for day and night provides just that. We took the capsules out of the box and turned them into a pause symbol on the box, and we completed the design by using the gold and purple colour which are symbolically linked to the femininity of maturity. The result is a packaging which sends a clear message to its potential users of what they should do when they wish to take a break from menopause.

Assignment

Redesign the label of Sokol beer

Solution

After a hard day of work, people who are engaged in traditional occupations need some delicious refreshment. Sokol beer is designed exactly for them, but despite it’s initial success in the market, the design had to be refreshed. We have introduced elements of PLETER that emphasize tradition, we put more emphasis on the picture of barley that testifies to the quality, and the head of the falcon and the name were merged together, giving the impression of outspread wings. The falcon (Sokol) can proudly continue its flight.

Assignment

Design a metal cigarette case that fits the spirit of the Walter Wolf brand.

Solution

Speed, passion and hedonism, values that characterize Walter Wolf, always went hand in hand with a high class and sophisticated design. This cigarette case could not be an exception, thus the material it was made of was carefully chosen, the design is sophisticated and playing with matte finishing and polish gave a nice finishing touch to the product that any real man would like to see in his pocket. Even a non-smoker.

Assignment

Redesign the regular line of Walter Wolf cigarettes targeted at consumers of different generations and different worldviews.

Solution

The Walter Wolf cigarette box line had to be made more attractive to tobacco fans who like the classical look, but also at the same time to fans who prefer a more modern look. Thus for the first time we split it into two directions – Blue for pleasure, Icon for style. We retained the distinctive masculine and regular design. We introduced the color red symbolizing passion as a core value of the brand and graphic elements that emphasize the specificity of each part of the line. For all these reasons we are certain that where there is fire, there will always be Walter Wolf cigarettes.

Task

Create and design the packaging for an innovative food supplement that regulates indigestion and metabolism.

Solution

A pharmaceutical product with an innovative formula needed to be represented in an equally innovative packaging. By using a 3D sticker that hadn’t been used before in Croatia, we came up with a true graphic innovation and achieved the effect of depth that visually corresponded with how the product itself works. The design subtly incorporates details that obliquely depict the effect of the product and forms a compact unity with the product itself.

Task

Lactalis CZ decided to revitalise their product range aimed at children. The task was to create the packaging design for new dairy products for children and visually upgrade and modernise the product range mascot, the lovable dog called Kuninek.

Solution

A playful design was the easiest way to reach the playful generation. By using a color code interesting to kids and refreshing the image of the doggy mascot Kuninek to make it even more likeable, we have succeeded in creating a package that stands out on the shelves. Excellent sales results of this new dairy product in The Czech Republic and Slovakia prove that children embraced the new design adapted for this quite demanding consumer group.

Task

Designing the packaging for Dukat’s new, premium products – Rice and Semolina porridges – that would embody their quality and irresistible taste and successfully incorporate them into the pre-existing line of Dukat puddings.

Solution

By creating an original packaging, we have incorporated seven new products into the pre-existing line of Dukat puddings called Dukat Dolce. The packaging of these products unmistakably classifies them as members of the premium line, evoking the rich taste and the joy experienced whilst eating these creamy desserts.

Task

Modernising the design of Walter Wolf cigarettes and making it more appealing to (18+) consumers; providing it with a new look that celebrates passion as a lifestyle and keeping its main motives such as speed, passion and distinctiveness.

Solution

Introducing a tactile sensation on the pack which resembles carbon fibres in order to invoke excitement of the Walter Wolf brand in the mind of everyone who appreciates novelty. The design incorporates a slant strip which also evokes the brand’s speed and dynamism, making it conspicuous to the eye of every consumer looking for the fine aroma of a cigarette captured in a modern and interesting packaging.

Task

Creating the packaging for Ledonardo ice-cream.

Solution

Ledonardo is an ice-cream product that was entirely created by the consumer. The ledonardo.hr website enabled consumers to come up with their own flavours and the winning flavour was produced and marketed.

Task

Redesigning the MC cigarette line in order to bring the brand closer to the picky, discerning younger (18+) target group. The design ought to reflect the brand values: it needs to be cosmopolitan, exciting and stylish.

Rješenje

MC takes you on a trip! From Athens, Berlin and Madrid to London, New York or Los Angeles! We focused on our consumer – a global citizen always on the lookout for new experiences – and put the world in the palm of their hand: on the small pack of pleasures that they enjoy every day. Each type of cigarette within the MC line is associated with a different city and accentuates one of its landmarks. Our world traveller needs only to choose a city that best suits their cosmopolitan spirit and they are immediately transported there each time they light up.

Task

Designing the labels for a new product within the Studenac line – a sparkling bottled water with high fruit content aimed at young and urban people who look for a refreshing summer drink that is more interesting than water but healthier that fruit juice.

Solution

In the same way the sparkling water bubbles were combined with fruit juice, we have combined visuals of fresh fruit with those of bubbles to achieve a design appealing to anyone seeking refreshment. Given the high fruit juice content in the beverage, the visuals of fruit are prominent in the design, printed over transparent foil, and invoke nature and freshness.

Task

Redesigning the entire line of Dukatela dairy spreads, and add packagings of new flavours to the line (red paprika and garlic). It was important to retain the recognisability of the line and not to depart too much from it, yet to freshen up noticeably the previous design.

Solution

Dukatela received a new, modern and bright look, with the colours matching the flavours. The packaging prominently features the product name and an image of bread slathered with Dukatela, which reflect the richness of its taste, the pleasure of eating it and the creamy texture of the product itself. The well-known Dukatela lid was kept.

Task

Creating a design concept and coming up with names for a new sub-segment of products with the working title “Fant nuggets”.

Solution

We were faced with the challenge of presenting new products that embody innovation to a market already saturated with similar products. So we have branded the product with the name Hrskavci (Crunchies) to obtain a unique advantage over the competition and to accentuate the innovation – the irresistible crunchiness of the breaded meat nugget. This immediately set the product apart from similar products that could threaten its position.
The packaging is quite functional because it was important that it reflect the simple preparation of the delicious dish, and it follows the existing Fant line of products. The image of the product itself was put on the packaging to capture and accentuate the crunchy quality of the dish.

Task

Coming up with a design for boxes of Kraš’s Christmas edition of cookies Speculaas and Zimsko pecivo (Winter muffin), that came to shops during holiday season. The intent was to invoke that magical feeling of Christmas and to introduce new cookie shapes.

Solution

The box features the image of two cookies that convey the new, appealing look of well-known sweets. The packaging colour captures the winter holiday spirit; the dominantly blue background features shades of gold and white that recall the sparkling of tiny stars.

Task

Positioning a new line of Lino breakfast cereals and coming up with names and designs for three products within the line.

Solution

Having in mind that it was a difficult target group, one that doesn’t want to be treated as kids and is always looking to have a good time, we have come up with a new line of cereals completely aimed at and suited for teenagers – it uses teenage catchphrases, but retains the specific look of the Lino line and brand. In the life of a teenager, music is one of the most important things. This is why  we have decided to name the line MIX&PLAY, borrowing music terms that also work very well to describe the mixture of ingredients unique to these products. The packaging design spells fun and corresponds with the name of the line.

Task

The Pan brand was introducing a new wheat beer produced in Germany as part of the plan to expand their range, which had begun by introducing Zlatni Pan (Golden Pan). The label was meant to convey its quality, tradition and richness of taste, and Pšenični Pan was meant to continue to enhance the perceived quality of the Pan brand.

Solution

The label of the new Pan beer clearly conveys that it is a wheat beer; the logo is adjusted in order to stand apart from the standard Pan lager logo, while the golden elements show wheat as the essence of the new product. It puts emphasis on high quality, refreshing taste and tradition, and it includes a serving and pouring tip, too.

Task

Designing labels for the new Maximo Brut sparkling wine and Maximo nero red wine. The designers could do whatever they wanted, as long as the design conveyed elegance and represented a step in a different direction from the winery’s regular line.

Solution

The concept arose from a trying to give a contemporary take on the legend of the Kutjevo winery – a secret affair between Empress Maria Theresa and Baron Trenk. The legend says that these two would go down to the winery basement, where they would enjoy the wine and each other’s company, and the notches on the walls tell of the number of their love encounters. This is how Maximo – the wine of winners, conquerors and adventurers – became a symbol of conquest and adventure in the form of a simple, clean design that prominently features the notorious notches.

Task

Redesigning the long-time favourite Kraš chocolate banana bar – Bananko. The aim was to give a fresher look to the product and strengthen the brand image in the region by creating a new logotype, but to keep the recognisable element of the adorable monkey.

Solution

We wished to keep the design as simple as possible. Two main elements of the packaging were created: the image of the banana itself and the Bananko icon that was inspired by stickers found on actual banana fruit. We kept yellow as the basic colour, and the brown logo and wrapping edges that we introduced correspond with the chocolate coating of the candy bar.

Task

Presenting a new product, the Zlatni Pan lager.

Solution

When launching the Zlatni Pan brand, it was important to stress how much the consumer was involved in the process by choosing the colour, the taste and the name of their new beer themselves. Our whole communication aimed to emphasise the quality of the beer as well as the fact that it was chosen by consumers, because they were worth it!

Task

Coming up with labels for new products in the range of Pan beer – specifically, the refreshing Pan Radlers (a type of shandy) with different flavours: Lemon, Orange and Grapefruit.

Solution

By connecting the existing Pan beer label design with new elements of juicy fruit, we put emphasis on the refreshing combination of top quality beer and fruit, and created a functional, yet visually appealing solution.

Task

Retaining the positive recognisable elements of this product with a long-standing tradition and introducing some changes– a throw-back style that will invoke nostalgia and longing for the past, and make the product stand out on the shelves with its more appealing design.

Solution

We redesigned the packaging of the Pepermint mints by retaining the recognisable, prominent striped white and green element that was part of the previous bag design, and introducing new elements in the logo, the slogan and the images of the mints on the package and wrapping. The packaging features retro stylings, and the colours white and green (that is, mint) symbolise the refreshing sensation of the herb.

Task

Coming up with new labels for Kutjevo wines that will retain some previous elements like the recognisable image of the Kutjevo castle and the colour yellow for their Graševina wine.

Solution

The aim was to create a visual identity that will emphasise the different categories of wines, but retain the recognisability and coherence of the whole range. Furthermore, Graševina (made from the popular local white variety of the same name) needed to be set apart from its competition and featured as Kutjevo’s biggest wine. The core values of the Kutjevo winery were communicated through sophisticated design, and the number of elements on the label was reduced. The basic values were communicated using the gold screen printing (quality), the image of the Kutjevo castle shown as if on an old postcard (tradition), higher quality paper, and the coat of arms that symbolises nobility and high rank (wealth). An additional element that we played with was the colour of the screw caps, which help the consumer tell whether the wine in the bottle is red (red cap), white (white cap), or Graševina (golden cap).

Task

Redesigning the packaging of the Cedevita tea range which will reflect the richness of aromas and tastes and evoke moments of experiencing them. The all-natural quality of the teas was also an important element in the design process.

Solution

Moments we share with those close to us are moments we also often drink tea. This is when we are at ease and feel natural, at peace, warm and satisfied. These natural, honest and pure values were key to our packaging.
By choosing warm colours, simple fonts and adding a green strip that is featured on every box of tea in the range, we have managed to avoid a cold, corporate look and give the Cedevita teas a homey, natural look, with a hint of that fairytale feeling every moment in which we drink the tea will be infused with. Each packaging is dominated by the image of fruit or herb that the tea is made of to emphasise the vast richness of scents and tastes contained in the small bags.

Task

Redesigning the packaging for a range of Cedevita instant vitamin drinks. The wish was to make the design dynamic, proactive and bright and that the packaging embodies the brand values: refreshment, vitamins and frugality.

Solution

In order to emphasise the freshness of the drink, we have displayed a swirl of refreshment of a freshly prepared Cedevita drink. Drops of the fresh drink spray out of the whirlpool and convey the dynamism and energy of Cedevita and the vitamins it contains. The natural quality is embodied in the image of fruit peels that is featured of the top of the packaging. The opening of a package of Cedevita thus provides a feeling similar to peeling an actual piece of fruit. A new icon emphasised the quantity of the drink prepared – a piece of information that isn’t yet sufficiently present in the mind of the consumer. The distinction between different flavours was attained by colour coding the packagings and putting different caps on them that represented the top parts of different fruits.

Task

The products within Dukat’s line Brzo&Fino (Quick&Tasty) were to be made to appeal to young working people who wish to cook tasty meals that don’t require long, complicated preparation and present them as kitchen short-cuts that they can use to cook like professional chefs.

Solution

The design encapsulated the image of the brand as a modern, high quality product with a powerful brand block that included the logo, the logo lines, a red strip and checkered table cloth that is associated with the Dukat brand. The picture of the product itself is appealing and appetizing, just as if it was prepared by a professional chef. The line is associated with professional cooking and endorsed by well-known chef Lidija Kralj.

Task

Coming up with name and creating packagings for Kraš’s premium range of chocolate. The new range had to be different from the Dorina brand, and the distinction was to be made through elegant design and a more luxurious packaging.

Solution

The name we came up with, Kraš 1911, corresponded with the hundred-year-old tradition that the company has in producing confectionary, and the top notch design conveyed the message about generations of masters and food technologists combining their know-how with high quality ingredients to advance the art of manufacturing chocolate sweets.