Creating and presenting a brand of hops flavoured lemonade, a category of drinks that did not exist on our market at the time.

Solution

Unusual beverage like this one needed unusual communication. We came up with a brand name that is very provocative in Croatian and adjusted brand story and visual identity accordingly. Focus of the campaign became Mr. HOPA CUPA, confident rabbit with irresistible charm, face of our brand. We rounded up the story with modern graphic style, unbeatable combination of yellow and black colours and herbal details of lemon and hops to accentuate unique composition of the product. The consumer’s respond was excellent.

Task

Wine label design, originating from the town of Daruvar, which includes its most known symbol – the crane bird.

Solution

Wine has always been connecting people, no matter what the occasion. The beauty of bonding is in every single drop of this wine which is bringing together different landscapes, generations, cultures, people and customs. That’s why it is called Vezak (from the verb “to bind”), and its label is made of fine embroidery in the form of crane – the guardian of Daruvar.

Task

To create PR activation during winter season in order to promote Franck tea.

Solution

With the campaign signature “Franck tea. Follow your emotion.” as a starting point, this holiday season we wanted to give consumers the opportunity to gift the special feeling to their loving ones. We have created the Franck tea limited edition packaging and each of the selected six flavours have had unique emotion illustrated on the packaging. This special tea edition was offered on attractive location named “Osječajnik” during Advent in Zagreb.

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Task

To devise a design for Franck Cool Up! tea essence beverage.

Solution

Franck Cool Up! is a tea essence beverage made from natural ingredients that serves as a great alternative to other carbonated and non-carbonated beverages. While designing the label, we were guided by the idea of natural touch and gentleness, which inspired us to turn to watercolour technique. The idea of mixing water and colour is conceptually close to the functional element of preparing, i.e. the mixing of Cool Up! beverage with water. This resulted in sachets and boxes that tell you right away they contain a real natural masterpiece of refreshment.

Task

To develop and design packaging of a food supplement which helps relieve the symptoms of menopause.

Solution

Every woman going through menopause needs a break, and this innovative pharmaceutical product with capsules for day and night provides just that. We took the capsules out of the box and turned them into a pause symbol on the box, and we completed the design by using the gold and purple colour which are symbolically linked to the femininity of maturity. The result is a packaging which sends a clear message to its potential users of what they should do when they wish to take a break from menopause.

Assignment

Redesign the regular line of Walter Wolf cigarettes targeted at consumers of different generations and different worldviews.

Solution

The Walter Wolf cigarette box line had to be made more attractive to tobacco fans who like the classical look, but also at the same time to fans who prefer a more modern look. Thus for the first time we split it into two directions – Blue for pleasure, Icon for style. We retained the distinctive masculine and regular design. We introduced the color red symbolizing passion as a core value of the brand and graphic elements that emphasize the specificity of each part of the line. For all these reasons we are certain that where there is fire, there will always be Walter Wolf cigarettes.

Task

Create and design the packaging for an innovative food supplement that regulates indigestion and metabolism.

Solution

A pharmaceutical product with an innovative formula needed to be represented in an equally innovative packaging. By using a 3D sticker that hadn’t been used before in Croatia, we came up with a true graphic innovation and achieved the effect of depth that visually corresponded with how the product itself works. The design subtly incorporates details that obliquely depict the effect of the product and forms a compact unity with the product itself.

Task

Creating the packaging for Ledonardo ice-cream.

Solution

Ledonardo is an ice-cream product that was entirely created by the consumer. The ledonardo.hr website enabled consumers to come up with their own flavours and the winning flavour was produced and marketed.

Task

Redesigning the MC cigarette line in order to bring the brand closer to the picky, discerning younger (18+) target group. The design ought to reflect the brand values: it needs to be cosmopolitan, exciting and stylish.

Rješenje

MC takes you on a trip! From Athens, Berlin and Madrid to London, New York or Los Angeles! We focused on our consumer – a global citizen always on the lookout for new experiences – and put the world in the palm of their hand: on the small pack of pleasures that they enjoy every day. Each type of cigarette within the MC line is associated with a different city and accentuates one of its landmarks. Our world traveller needs only to choose a city that best suits their cosmopolitan spirit and they are immediately transported there each time they light up.

Task

Creating a design concept and coming up with names for a new sub-segment of products with the working title “Fant nuggets”.

Solution

We were faced with the challenge of presenting new products that embody innovation to a market already saturated with similar products. So we have branded the product with the name Hrskavci (Crunchies) to obtain a unique advantage over the competition and to accentuate the innovation – the irresistible crunchiness of the breaded meat nugget. This immediately set the product apart from similar products that could threaten its position.
The packaging is quite functional because it was important that it reflect the simple preparation of the delicious dish, and it follows the existing Fant line of products. The image of the product itself was put on the packaging to capture and accentuate the crunchy quality of the dish.

Task

Positioning a new line of Lino breakfast cereals and coming up with names and designs for three products within the line.

Solution

Having in mind that it was a difficult target group, one that doesn’t want to be treated as kids and is always looking to have a good time, we have come up with a new line of cereals completely aimed at and suited for teenagers – it uses teenage catchphrases, but retains the specific look of the Lino line and brand. In the life of a teenager, music is one of the most important things. This is why  we have decided to name the line MIX&PLAY, borrowing music terms that also work very well to describe the mixture of ingredients unique to these products. The packaging design spells fun and corresponds with the name of the line.

Task

Creating packaging design for the brand called Bodega Vitamins & Minerals.

Solution

The packaging was designed in a way that immediately conveys that this is premium product. The label used a combination of metallic gold and pearly beige base that works very well with the chosen (standard) brown bottle. The intention was to encapsulate the quality and uniqueness of the product by completely paring down the design and using traditional typography, but choosing top notch materials, textures and printing techniques. The end result is a product that looks classy and convincing.

Task

The Pan brand was introducing a new wheat beer produced in Germany as part of the plan to expand their range, which had begun by introducing Zlatni Pan (Golden Pan). The label was meant to convey its quality, tradition and richness of taste, and Pšenični Pan was meant to continue to enhance the perceived quality of the Pan brand.

Solution

The label of the new Pan beer clearly conveys that it is a wheat beer; the logo is adjusted in order to stand apart from the standard Pan lager logo, while the golden elements show wheat as the essence of the new product. It puts emphasis on high quality, refreshing taste and tradition, and it includes a serving and pouring tip, too.

Task

Presenting a new product, the Zlatni Pan lager.

Solution

When launching the Zlatni Pan brand, it was important to stress how much the consumer was involved in the process by choosing the colour, the taste and the name of their new beer themselves. Our whole communication aimed to emphasise the quality of the beer as well as the fact that it was chosen by consumers, because they were worth it!

Task

Coming up with name and creating packagings for Kraš’s premium range of chocolate. The new range had to be different from the Dorina brand, and the distinction was to be made through elegant design and a more luxurious packaging.

Solution

The name we came up with, Kraš 1911, corresponded with the hundred-year-old tradition that the company has in producing confectionary, and the top notch design conveyed the message about generations of masters and food technologists combining their know-how with high quality ingredients to advance the art of manufacturing chocolate sweets.