Creating and presenting a brand of hops flavoured lemonade, a category of drinks that did not exist on our market at the time.

Solution

Unusual beverage like this one needed unusual communication. We came up with a brand name that is very provocative in Croatian and adjusted brand story and visual identity accordingly. Focus of the campaign became Mr. HOPA CUPA, confident rabbit with irresistible charm, face of our brand. We rounded up the story with modern graphic style, unbeatable combination of yellow and black colours and herbal details of lemon and hops to accentuate unique composition of the product. The consumer’s respond was excellent.

Task

To devise a design for Franck Cool Up! tea essence beverage.

Solution

Franck Cool Up! is a tea essence beverage made from natural ingredients that serves as a great alternative to other carbonated and non-carbonated beverages. While designing the label, we were guided by the idea of natural touch and gentleness, which inspired us to turn to watercolour technique. The idea of mixing water and colour is conceptually close to the functional element of preparing, i.e. the mixing of Cool Up! beverage with water. This resulted in sachets and boxes that tell you right away they contain a real natural masterpiece of refreshment.

Assignment

To create a design for the Veselić family farm products, which have been widely distributed for the first time.

Solution

All the members of the Veselić family create delicious products from fruit and vegetables with their diligent hands. We had no doubts when it came to creating the packaging – each of them should get their deserved spot. We dressed them in traditional Croatian garments, which they are proud of, and gave each one of them a chance to say what they think of the product. The shelves are now teeming with joyful family atmosphere, and you will understand why the faces of the entire Veselić family are beaming when you try the contents of their jars.

Assignment

To design the packaging for the limited edition of the Walter Wolf cigarettes.

Solution

Pulse limited edition is intended for a younger, urban and more demanding audience. This is the reason why we have decided to portrait the speed, passion and individuality inherent to this brand as directly as possible. The view from a sports car racing through the streets, which is depicted on the package, is sending a clear message that anyone who reaches for the package is ready for an adventure that makes life more exciting, more challenging and worth living.

Task

To devise a design for superior quality teas to help Franck take the tradition of drinking Franck teas in cafés to a whole new level.

Solution

The uniqueness of every cup of tea, and of the very ritual of making tea, had to be reflected in the design of the label. Every element in the pack, from tea bag holder to tea bag box, has its functional purpose and reflects the qualities that make this brand of teas different – the elegance, refinement and exclusivity. The dark background, the simple lines and the careful colouring form a well-balanced whole, which lets those who enjoy tea know that they no longer have to pursue their quest for perfect pleasure – Franck Superiore gives everyone their perfect cup of tea.

Assignment

To design the packaging for a unique dietary supplement that helps with problems with constipation.

Rješenje

Getting rid of constipation has never been easier – just dissolve a Laksamol tablet in a glass of water, and completely natural ingredients will take care of the rest. Major benefit of this product is illustrated by its packaging – Laksamol works as fast and easy as it opens.

Task

Redesign of the Cedevita packaging for HoReCa channel. The final product has to increase the value for money in the eyes of consumers, it has to have a more visible branding, a unique way of serving in comparison to the competition in order for the level of enjoyment in Cedevita to be raised to a new, higher level.

Solution

Using innovative and effective solutions, the new sachet, using a straw which is already a part of the serving of Cedevita, transforms the product into a visual delight that is easily noticeable and memorable at the point of sale. We emphasized the refreshing effect of Cedevita with a combination of the whirlwind already known from other packages and the silver color that symbolizes ice and the dew-cold glass in which it is served. We achieved the distinctiveness of flavors with a color code.

Assignment

To redesign the Héritage line of the Favarger chocolates

Solution

The Héritage line of chocolates was produced in the Favarger manufacture by using traditional production methods that have for the last two centuries been a guarantee of the highest quality and finest taste which only Swiss chocolate can provide. We have chosen a wrapping that fits this line perfectly – as the main visual identity we have used a vintage-style illustration of boys having lived in the 19th century, the period which indeed is the origin of this line of chocolate. Pastel colors and a special kind of paper that perfectly suit that age complete the whole story by their traditional appearance befitting for a chocolate that proudly wishes to accentuate its heritage.

Task

To develop and design packaging of a food supplement which helps relieve the symptoms of menopause.

Solution

Every woman going through menopause needs a break, and this innovative pharmaceutical product with capsules for day and night provides just that. We took the capsules out of the box and turned them into a pause symbol on the box, and we completed the design by using the gold and purple colour which are symbolically linked to the femininity of maturity. The result is a packaging which sends a clear message to its potential users of what they should do when they wish to take a break from menopause.

Assignment

Redesign the label of Sokol beer

Solution

After a hard day of work, people who are engaged in traditional occupations need some delicious refreshment. Sokol beer is designed exactly for them, but despite it’s initial success in the market, the design had to be refreshed. We have introduced elements of PLETER that emphasize tradition, we put more emphasis on the picture of barley that testifies to the quality, and the head of the falcon and the name were merged together, giving the impression of outspread wings. The falcon (Sokol) can proudly continue its flight.

Assignment

Design a metal cigarette case that fits the spirit of the Walter Wolf brand.

Solution

Speed, passion and hedonism, values that characterize Walter Wolf, always went hand in hand with a high class and sophisticated design. This cigarette case could not be an exception, thus the material it was made of was carefully chosen, the design is sophisticated and playing with matte finishing and polish gave a nice finishing touch to the product that any real man would like to see in his pocket. Even a non-smoker.

Assignment

Redesign the regular line of Walter Wolf cigarettes targeted at consumers of different generations and different worldviews.

Solution

The Walter Wolf cigarette box line had to be made more attractive to tobacco fans who like the classical look, but also at the same time to fans who prefer a more modern look. Thus for the first time we split it into two directions – Blue for pleasure, Icon for style. We retained the distinctive masculine and regular design. We introduced the color red symbolizing passion as a core value of the brand and graphic elements that emphasize the specificity of each part of the line. For all these reasons we are certain that where there is fire, there will always be Walter Wolf cigarettes.

Task

Creating and designing the visual identity of the brand destination Opatija Riviera and all of its components. Part of the task was to create an umbrella modular logo that would represent the entire Riviera, and from which logos of each individual town with its landmarks could be developed organically.

Solution

Nothing beats finding a simple solution to a complex problem. That is why we have created a simple stylised logo that represents every town and city of the Opatija Riviera and reflects their actual geographic alignment, with Opatija as the focal point. A colour palette ranging from warm brown and yellow hues to the colder green and blue ones was used in order to convey the combination of continental and Mediterranean flair that these destinations embody. Using photos instead of graphic symbols, the logo can be transformed easily into a communications sign for different events that the Opatija Riviera offers to its visitors.

Task

Create and design the packaging for an innovative food supplement that regulates indigestion and metabolism.

Solution

A pharmaceutical product with an innovative formula needed to be represented in an equally innovative packaging. By using a 3D sticker that hadn’t been used before in Croatia, we came up with a true graphic innovation and achieved the effect of depth that visually corresponded with how the product itself works. The design subtly incorporates details that obliquely depict the effect of the product and forms a compact unity with the product itself.

Task

Creating the packaging for Ledonardo ice-cream.

Solution

Ledonardo is an ice-cream product that was entirely created by the consumer. The ledonardo.hr website enabled consumers to come up with their own flavours and the winning flavour was produced and marketed.

Task

Redesigning the MC cigarette line in order to bring the brand closer to the picky, discerning younger (18+) target group. The design ought to reflect the brand values: it needs to be cosmopolitan, exciting and stylish.

Rješenje

MC takes you on a trip! From Athens, Berlin and Madrid to London, New York or Los Angeles! We focused on our consumer – a global citizen always on the lookout for new experiences – and put the world in the palm of their hand: on the small pack of pleasures that they enjoy every day. Each type of cigarette within the MC line is associated with a different city and accentuates one of its landmarks. Our world traveller needs only to choose a city that best suits their cosmopolitan spirit and they are immediately transported there each time they light up.

Task

Redesigning the entire line of Dukatela dairy spreads, and add packagings of new flavours to the line (red paprika and garlic). It was important to retain the recognisability of the line and not to depart too much from it, yet to freshen up noticeably the previous design.

Solution

Dukatela received a new, modern and bright look, with the colours matching the flavours. The packaging prominently features the product name and an image of bread slathered with Dukatela, which reflect the richness of its taste, the pleasure of eating it and the creamy texture of the product itself. The well-known Dukatela lid was kept.

Task

Creating a design concept and coming up with names for a new sub-segment of products with the working title “Fant nuggets”.

Solution

We were faced with the challenge of presenting new products that embody innovation to a market already saturated with similar products. So we have branded the product with the name Hrskavci (Crunchies) to obtain a unique advantage over the competition and to accentuate the innovation – the irresistible crunchiness of the breaded meat nugget. This immediately set the product apart from similar products that could threaten its position.
The packaging is quite functional because it was important that it reflect the simple preparation of the delicious dish, and it follows the existing Fant line of products. The image of the product itself was put on the packaging to capture and accentuate the crunchy quality of the dish.

Task

Positioning a new line of Lino breakfast cereals and coming up with names and designs for three products within the line.

Solution

Having in mind that it was a difficult target group, one that doesn’t want to be treated as kids and is always looking to have a good time, we have come up with a new line of cereals completely aimed at and suited for teenagers – it uses teenage catchphrases, but retains the specific look of the Lino line and brand. In the life of a teenager, music is one of the most important things. This is why  we have decided to name the line MIX&PLAY, borrowing music terms that also work very well to describe the mixture of ingredients unique to these products. The packaging design spells fun and corresponds with the name of the line.

Task

Creating packaging design for the brand called Bodega Vitamins & Minerals.

Solution

The packaging was designed in a way that immediately conveys that this is premium product. The label used a combination of metallic gold and pearly beige base that works very well with the chosen (standard) brown bottle. The intention was to encapsulate the quality and uniqueness of the product by completely paring down the design and using traditional typography, but choosing top notch materials, textures and printing techniques. The end result is a product that looks classy and convincing.

Task

The Pan brand was introducing a new wheat beer produced in Germany as part of the plan to expand their range, which had begun by introducing Zlatni Pan (Golden Pan). The label was meant to convey its quality, tradition and richness of taste, and Pšenični Pan was meant to continue to enhance the perceived quality of the Pan brand.

Solution

The label of the new Pan beer clearly conveys that it is a wheat beer; the logo is adjusted in order to stand apart from the standard Pan lager logo, while the golden elements show wheat as the essence of the new product. It puts emphasis on high quality, refreshing taste and tradition, and it includes a serving and pouring tip, too.

Task

Presenting a new product, the Zlatni Pan lager.

Solution

When launching the Zlatni Pan brand, it was important to stress how much the consumer was involved in the process by choosing the colour, the taste and the name of their new beer themselves. Our whole communication aimed to emphasise the quality of the beer as well as the fact that it was chosen by consumers, because they were worth it!

Task

Coming up with labels for new products in the range of Pan beer – specifically, the refreshing Pan Radlers (a type of shandy) with different flavours: Lemon, Orange and Grapefruit.

Solution

By connecting the existing Pan beer label design with new elements of juicy fruit, we put emphasis on the refreshing combination of top quality beer and fruit, and created a functional, yet visually appealing solution.

Task

Coming up with new labels for Kutjevo wines that will retain some previous elements like the recognisable image of the Kutjevo castle and the colour yellow for their Graševina wine.

Solution

The aim was to create a visual identity that will emphasise the different categories of wines, but retain the recognisability and coherence of the whole range. Furthermore, Graševina (made from the popular local white variety of the same name) needed to be set apart from its competition and featured as Kutjevo’s biggest wine. The core values of the Kutjevo winery were communicated through sophisticated design, and the number of elements on the label was reduced. The basic values were communicated using the gold screen printing (quality), the image of the Kutjevo castle shown as if on an old postcard (tradition), higher quality paper, and the coat of arms that symbolises nobility and high rank (wealth). An additional element that we played with was the colour of the screw caps, which help the consumer tell whether the wine in the bottle is red (red cap), white (white cap), or Graševina (golden cap).

Task

Redesigning the packaging of the Cedevita tea range which will reflect the richness of aromas and tastes and evoke moments of experiencing them. The all-natural quality of the teas was also an important element in the design process.

Solution

Moments we share with those close to us are moments we also often drink tea. This is when we are at ease and feel natural, at peace, warm and satisfied. These natural, honest and pure values were key to our packaging.
By choosing warm colours, simple fonts and adding a green strip that is featured on every box of tea in the range, we have managed to avoid a cold, corporate look and give the Cedevita teas a homey, natural look, with a hint of that fairytale feeling every moment in which we drink the tea will be infused with. Each packaging is dominated by the image of fruit or herb that the tea is made of to emphasise the vast richness of scents and tastes contained in the small bags.

Task

The products within Dukat’s line Brzo&Fino (Quick&Tasty) were to be made to appeal to young working people who wish to cook tasty meals that don’t require long, complicated preparation and present them as kitchen short-cuts that they can use to cook like professional chefs.

Solution

The design encapsulated the image of the brand as a modern, high quality product with a powerful brand block that included the logo, the logo lines, a red strip and checkered table cloth that is associated with the Dukat brand. The picture of the product itself is appealing and appetizing, just as if it was prepared by a professional chef. The line is associated with professional cooking and endorsed by well-known chef Lidija Kralj.

Task

Coming up with name and creating packagings for Kraš’s premium range of chocolate. The new range had to be different from the Dorina brand, and the distinction was to be made through elegant design and a more luxurious packaging.

Solution

The name we came up with, Kraš 1911, corresponded with the hundred-year-old tradition that the company has in producing confectionary, and the top notch design conveyed the message about generations of masters and food technologists combining their know-how with high quality ingredients to advance the art of manufacturing chocolate sweets.