Creating and presenting a brand of hops flavoured lemonade, a category of drinks that did not exist on our market at the time.

Solution

Unusual beverage like this one needed unusual communication. We came up with a brand name that is very provocative in Croatian and adjusted brand story and visual identity accordingly. Focus of the campaign became Mr. HOPA CUPA, confident rabbit with irresistible charm, face of our brand. We rounded up the story with modern graphic style, unbeatable combination of yellow and black colours and herbal details of lemon and hops to accentuate unique composition of the product. The consumer’s respond was excellent.

Task

Wine label design, originating from the town of Daruvar, which includes its most known symbol – the crane bird.

Solution

Wine has always been connecting people, no matter what the occasion. The beauty of bonding is in every single drop of this wine which is bringing together different landscapes, generations, cultures, people and customs. That’s why it is called Vezak (from the verb “to bind”), and its label is made of fine embroidery in the form of crane – the guardian of Daruvar.

Task

Creating a new label for Pipi, one of the most famous and favourite drinks of past times that is now intended for new generations.

Solution

An orange-flavoured fizzy drink that enjoyed near-cult status in the 1980s, and has retained a distinctive retro charm along with the image of Pipi girl who remains at the center of the label. The philosophy of the brand that celebrates carefree moments, reflected in the modern illustration and modular background where we show different moments of summer relaxation and playfulness. This way Pipi has become the ideal partner when everyone is doing what they please, and when everything else becomes less important – a drink for the new generations with the added extract of carefree. The new design is adorned with an illustration of one of the world’s most famous illustrators, Mads Berg.

Task

Repositioning of the brand and redesign Dalmacijavino range of products

Solution

Dalmacijavino reminds us that life is too important to be taken seriously and that nothing bad will happen if we stop for a moment and take some time to relax. The whole philosophy is summed up in its slogan “Pomalo”, meaning “at ease” which is the foundation of the redesign. This simplicity and ease is visible on each label, no matter how different the style between categories.

Using sketch techniques, simplicity gets more emphasized as it runs through wine and spirit labels, while the legendary Pipi keeps its famous Pipi girl, who is now a little more mature, modern and playful.

Task

Creating a design concept and coming up with names for a new sub-segment of products with the working title “Fant nuggets”.

Solution

We were faced with the challenge of presenting new products that embody innovation to a market already saturated with similar products. So we have branded the product with the name Hrskavci (Crunchies) to obtain a unique advantage over the competition and to accentuate the innovation – the irresistible crunchiness of the breaded meat nugget. This immediately set the product apart from similar products that could threaten its position.
The packaging is quite functional because it was important that it reflect the simple preparation of the delicious dish, and it follows the existing Fant line of products. The image of the product itself was put on the packaging to capture and accentuate the crunchy quality of the dish.

Task

Creating packaging design for the brand called Bodega Vitamins & Minerals.

Solution

The packaging was designed in a way that immediately conveys that this is premium product. The label used a combination of metallic gold and pearly beige base that works very well with the chosen (standard) brown bottle. The intention was to encapsulate the quality and uniqueness of the product by completely paring down the design and using traditional typography, but choosing top notch materials, textures and printing techniques. The end result is a product that looks classy and convincing.

Task

Presenting a new product, the Zlatni Pan lager.

Solution

When launching the Zlatni Pan brand, it was important to stress how much the consumer was involved in the process by choosing the colour, the taste and the name of their new beer themselves. Our whole communication aimed to emphasise the quality of the beer as well as the fact that it was chosen by consumers, because they were worth it!

Task

Coming up with new labels for Kutjevo wines that will retain some previous elements like the recognisable image of the Kutjevo castle and the colour yellow for their Graševina wine.

Solution

The aim was to create a visual identity that will emphasise the different categories of wines, but retain the recognisability and coherence of the whole range. Furthermore, Graševina (made from the popular local white variety of the same name) needed to be set apart from its competition and featured as Kutjevo’s biggest wine. The core values of the Kutjevo winery were communicated through sophisticated design, and the number of elements on the label was reduced. The basic values were communicated using the gold screen printing (quality), the image of the Kutjevo castle shown as if on an old postcard (tradition), higher quality paper, and the coat of arms that symbolises nobility and high rank (wealth). An additional element that we played with was the colour of the screw caps, which help the consumer tell whether the wine in the bottle is red (red cap), white (white cap), or Graševina (golden cap).

Task

The products within Dukat’s line Brzo&Fino (Quick&Tasty) were to be made to appeal to young working people who wish to cook tasty meals that don’t require long, complicated preparation and present them as kitchen short-cuts that they can use to cook like professional chefs.

Solution

The design encapsulated the image of the brand as a modern, high quality product with a powerful brand block that included the logo, the logo lines, a red strip and checkered table cloth that is associated with the Dukat brand. The picture of the product itself is appealing and appetizing, just as if it was prepared by a professional chef. The line is associated with professional cooking and endorsed by well-known chef Lidija Kralj.

Task

Coming up with name and creating packagings for Kraš’s premium range of chocolate. The new range had to be different from the Dorina brand, and the distinction was to be made through elegant design and a more luxurious packaging.

Solution

The name we came up with, Kraš 1911, corresponded with the hundred-year-old tradition that the company has in producing confectionary, and the top notch design conveyed the message about generations of masters and food technologists combining their know-how with high quality ingredients to advance the art of manufacturing chocolate sweets.