Task

To create PR activation during winter season in order to promote Franck tea.

Solution

With the campaign signature “Franck tea. Follow your emotion.” as a starting point, this holiday season we wanted to give consumers the opportunity to gift the special feeling to their loving ones. We have created the Franck tea limited edition packaging and each of the selected six flavours have had unique emotion illustrated on the packaging. This special tea edition was offered on attractive location named “Osječajnik” during Advent in Zagreb.

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Task

To devise a design for Franck Cool Up! tea essence beverage.

Solution

Franck Cool Up! is a tea essence beverage made from natural ingredients that serves as a great alternative to other carbonated and non-carbonated beverages. While designing the label, we were guided by the idea of natural touch and gentleness, which inspired us to turn to watercolour technique. The idea of mixing water and colour is conceptually close to the functional element of preparing, i.e. the mixing of Cool Up! beverage with water. This resulted in sachets and boxes that tell you right away they contain a real natural masterpiece of refreshment.

Task

To devise a design for superior quality teas to help Franck take the tradition of drinking Franck teas in cafés to a whole new level.

Solution

The uniqueness of every cup of tea, and of the very ritual of making tea, had to be reflected in the design of the label. Every element in the pack, from tea bag holder to tea bag box, has its functional purpose and reflects the qualities that make this brand of teas different – the elegance, refinement and exclusivity. The dark background, the simple lines and the careful colouring form a well-balanced whole, which lets those who enjoy tea know that they no longer have to pursue their quest for perfect pleasure – Franck Superiore gives everyone their perfect cup of tea.